The aim of this event is to consider the role of branding in driving the Triple Bottom Line (TBL), contributing positively to society and the environment while still achieving financial performance.
- Date(s)
- June 17, 2025
- Location
- Riddel Hall, Queen’s Business School, 185 Stranmillis Road, Belfast BT9 5EE
- Time
- 09:30 - 12:30
- Price
- Complimentary
Amid new tariff regimes and much uncertainty around growing export markets and doing international business, we consider how strategic, collaborative and long-run branding approaches can create reciprocal value propositions for markets.
Queen’s Business School hosts this event for any business interested in understanding how brands drive sustainable business across business cycles, measures and benchmarks, TBLs, and effective co-branding pathways.
We look forward to welcoming you.
Event Chair
Professor Mark Palmer
Queen’s Business School
Keynote speakers
Dr. Fridrik Larsen
Brandr Index
Dr. Charlie Li
Queen's Business School
Maryam Hussein
SUSNEO CEO and Founder
| Name | Lucas Stocco |
| l.stocco@qub.ac.uk |