The aim of this event is to consider the role of branding in driving the Triple Bottom Line (TBL), contributing positively to society and the environment while still achieving financial performance.

Amid new tariff regimes and much uncertainty around growing export markets and doing international business, we consider how strategic, collaborative and long-run branding approaches can create reciprocal value propositions for markets.

Queen’s Business School hosts this event for any business interested in understanding how brands drive sustainable business across business cycles, measures and benchmarks, TBLs, and effective co-branding pathways.

We look forward to welcoming you.

Event Chair

Professor Mark Palmer, Queen’s Business School

Keynote speakers

Dr. Fridrik Larsen, Brandr Index

Dr. Charlie Li, Queen's Business School

Maryam Hussein, SUSNEO CEO and Founder