“Must-Win Markets: The Importance of Leadership to Expand Growth Markets”

If leadership style and new growth markers are relevant to you, this seminar provided an opportunity to learn from our experts at Queen’s University Belfast and discuss specific areas of interest for you and your company, in a small roundtable group setting.

This event will take place on Friday 14 June between 1pm – 2:15pm and include a Q&A session after the presentation.

Event Description
The research is highly relevant to executives from both SMEs and large multinationals. Until recently, Asia (and especially China) has been a ‘must-win market’ in terms of sales of product-services, global supply chain/sourcing as well as cost savings (arbitrage). The growth story seamed endless. However, Covid-19 and geopolitical shifts have triggered the perception that China is a challenging market, and that international businesses are less welcome. The session unpacked the situation and provided a roadmap in terms of which strategies and leadership practices are most effective going forward, i.e. discussing strategies for companies to use leadership to strive in dynamic environments.

Speaker Biography:
Professor Ulf Bosch, Professor of Practice, Queen’s Business School, International Business, Entrepreneurship, and Marketing (IBEM)

Dr. Ulf Bosch is a Professor of Practice with Queen’s Business School (QBS) who is specialised in the fields of international business strategy, digital transformation, change leadership and organisational culture. He champions pivotal strategies to bridge the gap between academic and applied knowledge. He is the Programme Director of several newly designed leadership courses and has recently served as the Academic Director of the William J. Clinton Leadership Institute (CLI). He is trained internationally, having earned a PhD in Strategy from King’s College London and a global MBA from China Europe International Business School (CEIBS) Shanghai. Dr. Bosch has been an invited presenter with the Strategic Management Society in Hong Kong and a guest lecturer on Organisational Change and Culture with Cambridge University Judge Business School. His research and teaching combine rigorous scholarly insights with first-hand practical expertise drawing on more than 20 years of Big-4 and human capital consulting experience. Based out of Europe and Asia, he has led 200+ strategy and transformation programmes for some of the world’s most discerning MNCs. As Practice Head with PwC, he has initiated the global research series Return-on-Change (RoC), and has co-authored DIGITAL OFFROAD, a critically acclaimed book on digitalisation strategies in collaboration with Google Inc. He has been an invited TEDx-Talk speaker on behavioural change and – as an avid endurance athlete and serial London Marathon finisher – he is always up for a run!