BEYOND GenAI
This is a four-day blended learning programme tailored for mid to senior level professionals aiming to leverage Generative AI strategically without requiring technical expertise. Participants will build a solid understanding of GenAI fundamentals, how large language models and related technologies function and their practical applications in customer service, marketing, operations, and talent management. The curriculum emphasises identifying high-value use cases, crafting a clear, value-driven AI roadmap, and developing business cases with measurable ROI.
Throughout the programme, learners engage in interactive workshops, real-world case studies, and peer discussions to practise designing and optimising GenAI workflows. Emphasis is placed on ethical considerations and governance, guiding participants to responsibly analyse potential biases, privacy concerns, and regulatory compliance. Participants also acquire change-management strategies to foster cross-functional collaboration and build an AI-ready organisational culture that supports continuous learning and innovation.
By the end, attendees will be able to articulate core AI concepts in a business context, pinpoint opportunities where GenAI can drive efficiency and growth, and propose governance frameworks to mitigate risks. They will leave with a tangible AI strategy roadmap aligned to organisational objectives, equipped to lead AI-driven initiatives responsibly. This immersive, non-technical programme empowers leaders to drive competitive advantage, improve operational efficiency, and cultivate an ethical, innovation-oriented culture - accelerating sustainable business impact through Generative AI.
Key Takeaways and Benefits
Immerse yourself in a four-day learning experience tailored for mid to senior-level professionals who aim to harness Generative AI for sustainable business transformation. This programme is designed to demystify the capabilities of GenAI and equip non-technical leaders with the strategic frameworks, practical insights, and ethical considerations needed to integrate AI into daily operations and long-term vision.
By the end of this programme, you will be able to:
- Understand core concepts of (Gen)AI and their business applications
- Pinpoint and evaluate high-potential AI use cases
- Architect and refine generative AI solutions
- Navigate ethical, compliance, and governance considerations
- Formulate a practical AI strategy and implementation roadmap
- Cultivate change leadership skills to champion AI adoption
Benefits to You
- Lead AI initiatives with strategic clarity and authority
- Enhance decision-making through ethical and responsible AI practices
- Gain hands-on experience developing a tangible AI roadmap
- Elevate your professional profile with in-demand AI strategy expertise
Benefits to Your Business
- Drive measurable ROI via focused generative AI deployments
- Strengthen competitive positioning with a robust AI strategy
- Streamline processes through targeted AI-driven automation
- Bolster risk management with solid AI governance frameworks
- Embed an innovative, AI-ready culture across the organization
Participant Profile
This blended programme is suitable for mid to senior level professionals from any industry who wish to understand the power of Generative AI, advance into AI leadership roles, drive ethical, responsible GenAI adoption, and learn how their organisation may apply and optimise the opportunities it offers.
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Module 1 : Responsible AI for Business Leaders |
Understanding AI & GenAI Fundamentals Responsible & Ethical AI Principles |
|---|---|
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Module 2 : Crafting a GenAI-Enabled Strategy & Scaling GenAI Solutions |
GenAI Strategy Development Implementation and Scaling GenAI |
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Module 3 : Risk, Ethics, Governance, and Future-Ready Leadership |
Navigating AI Risks and Governance Leading Ethically in an AI Era |
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Module 4 : Lead AI-Powered Digital Transformation |
Change Leadership in the AI Age Driving Culture & Capability for AI at Scale |
Our BEYOND GenAI programme is delivered in a blended format with 2 days in person at our Riddel Hall campus and 4 half days interactively from our virtual online classroom.
Your learning experience is supported with access to our online learning management platform Canvas
October 2025 Dates |
Time |
Module |
Delivery Mode |
|---|---|---|---|
| 29/10/2025 | 09:30-16:30 |
Responsible AI for Business Leaders |
On Campus |
| 03/11/2025 | 13:00-17:00 |
Crafting a GenAI-Enabled Strategy & Scaling GenAI Solutions |
Online |
| 07/11/2025 | 09:00-13:00 |
Crafting a GenAI-Enabled Strategy & Scaling GenAI Solutions |
Online |
| 14/11/2025 | 09:00-13:00 |
Risk, Ethics, Governance, and Future-Ready Leadership |
Online |
| 17/11/2025 | 13:00-17:00 |
Risk, Ethics, Governance, and Future-Ready Leadership |
Online |
| 26/11/2025 | 09:30-16:30 |
Lead AI-Powered Digital Transformation |
On Campus |
Dr V. Charles is a Reader in AI for Business and Management Science at Queen’s Business School, specialising in enhancing business productivity, fostering regional competitiveness, and advancing societal welfare. Dr Charles has proven academic experience in the HE sector, with more than 25 years of teaching, research, and consultancy experience.
Charles has served as a professor and director of research for more than a decade in triple-crown business schools. He is a Six Sigma Black Belt and earned edX Certificates from the MIT Sloan School of Management, Harvard Business School, IE Business School, and the Royal Statistical Society.
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We have a range of package options to support your Senior Executive experience with executive coaching and mentoring. Please contact us directly to discuss your requirements. Please email: Sue.Burns@qub.ac.uk
QUB Executive Coaching Brochure