Responsibilities
Adviser of Studies (BSc International Business with a Modern Language)
Education
PhD (University of Glasgow)
Keywords
digital marketing; meta-analysis; cobranding
All Academic Staff Profiles
Chuan Li
LecturerInternational Business, Entrepreneurship, and Marketing (IBEM)
Chuan conducts research into digital marketing, customer relationship management, co-branding, and social media marketing. He teaches digital marketing by employing a research-informed teaching method.