Mark’s research is on the workings of institutions at the intersections of industrial markets, technologies in use, policy and organisational strategies. Mark is presently researching early stage environments in market or technology breakthroughs for net zero pathway transitions. He teaches strategic marketing and marketing management to postgraduates.
Programme Director (MSc Marketing)
DPhil (Ulster University)
Editorial Board Member, European Retail Research
markets; institutional change; net zero transitions; marketing; innovation; technology; geothermal energy sector
