Responsibilities

Head of Department of International Business, Entrepreneurship, and Marketing (IBEM)

Education

PhD (Swansea University)

Editorial Roles

Chief Editor, International Journal of Electronic Government Research; Associate Editor International Journal of Information Management; Associate Editor, Journal of Computer Information Systems; Associate Editor, Global Journal of Flexible Systems Management; Editorial Board, Journal of Retailing and Consumer Services; International Advisory Board, International Journal of Contemporary Hospitality Management; Editorial Review Board, Journal of Innovation & Knowledge

Keywords

technology adoption; digital marketing; social media marketing; meta-analysis; MASEM; consumer behaviour